Archive for January, 2012

Ten Golden Rules for the Crisis Spokesperson

Tuesday, January 31st, 2012

Speaking on behalf of an organisation in the white heat of a crisis can be harrowing, even for experienced executives. And the truth is that the performance of the spokesperson will affect how the public views that organisation, and not just in the short term. Training, experience and a natural aptitude for this task can all contribute to a successful performance. But analysis of a host of crises reveals that the best spokespeople usually embrace the following golden rules:

1. Show empathy for people affected by the situation<b/>

Your reputation will be in much better shape if you demonstrate concern and empathy for the impact of your situation on people. Ignore this rule and chances are you will be seen as cold, calculating and more interested in profit than people.

2. Never say “no comment”<b/>

In the early stages of a crisis, there are many questions you can’t
answer – you simply won’t have the facts. But your answer must never
be “no comment” – that will be translated as “you’re right, I’m guilty, but for legal reasons, I can’t admit that”.

3. Focus on communicating facts<b/>

You need to quickly communicate that you are on top of the crisis, and establish the organisation as a prime provider of information about the situation. Volunteering clear and relevant facts addresses these objectives as well as filling the communication vacuum.

4. Emphasise the actions you are taking to control the situation<b/>

All organisations are vulnerable to crises. The ones that survive and prosper are those that are seen to manage them professionally and
effectively. Communicating the steps you are taking demonstrates you
are actively managing the situation, not just reacting to events.

5. Never speculate<b/>

Speculation is your enemy – it leads to lurid, frequently inaccurate
headlines, and a crisis spiralling out of control. An effective
spokesperson rejects speculation and returns to messages focused on the facts and what the organisation is doing to manage the situation.

6. Speak clearly and calmly<b/>

Communicate control through your tone of voice and delivery. Not only will you embody a professional organisation which is handling the situation responsibly, crucially, you will also ensure that your
messages are received accurately.

,b>7. Avoid using industry jargon or company acronyms<b/>

Using jargon or acronyms means that most people watching, reading or
listening to your comments will not understand what you mean. Worse,
you create an impression of an aloof organisation, out of touch with
the outside world and more concerned with itself.

8. Rehearse with a colleague before taking to the airwaves<b/>

Making time for a fifteen minute rehearsal with a colleague before
embarking on an interview gives you a chance to warm up and receive
feedback on which messages resonate well – and which ones don’t.

9. Ensure your body language matches your messages<b/>

Strong eye contact and an expression of concern – not panic! – are
crucial to ensuring your words are received as you intended. Ask a
viewer to describe a spokesperson and they will talk about how they
“came across”. Very few talk about the specific words that they said.

10. Know and repeatedly emphasise your key messages<b/>

A media interview is an opportunity for you to communicate important
information. Plan your messages ahead of the interview and seize every opportunity to introduce them into the interview. Avoid being led by the interviewer.

Great spokespeople in a crisis – think Rudi Giuliani on 9/11 – seem to get it right by instinct: they know intuitively the right things to say and do. For the rest of us, following the golden rules can help to keep us on the right track and protect our reputation.

About the Author

Jonathan Hemus is the founder of Insignia Communications – http://www.insigniacomms.com/ -a consultancy specialising in corporate reputation management and crisis communication. His experience in crisis management for a range of global corporations and public sector organisations has helped to protect and preserve many reputations. For regular insights into corporate reputation management, log on to Insignia’s blog, http://www.insigniatalks.com/.

Get An Internet Marketing Education: It’s Your Web Success Formula

Sunday, January 29th, 2012

Two strategies should be the foundation of your internet marketing plan. First, always give value (AGV) and second, use a three prong approach as your web success formula. The fuel that makes this marketing engine run is your resolve. Put it all together and…voila! The leads and conversions will follow.

Let’s start with AGV. This is the hidden gem in the marketing formula. Most folks want to start with the sale and then start giving. Seems like the logical thing to do, right? Why not, it seems as if all that knowledge giving is a waste of time if they don’t buy, right?

Here’s the best analogy I can give you as a reason why you shouldn’t do this. Imagine your first date with a cute girl. The date goes well and as you walk her to the door, you pop the question, “I enjoyed the date, will you marry me?” Sounds ridiculous doesn’t it? So does asking for the sale before you have established any trust or credibility.

Get used to giving, giving and more giving. When do you know that you have given enough? You’ll know it when you get up in the morning and your satisfied with the number of leads accumulated from the previous day. That is a strong signal that you are building trust and credibility. AGV.

The three prong web success formula is one which is used by successful marketers all over the net. It is a three prong approach to web marketing:

1.Produce and distribute articles and videos daily.
2.Use cross-linking strategies in social media and blogs while updating frequently with your articles and videos.
3.Use pay-per-click marketing with the major search engines.

If you discipline yourself to work a combination of these strategies everyday, and thus develop these skills, your bank account will start to reflect it. After you have been working it consistently for 90 continuous days you will begin to see results.

Depending on your experience level, you may find it difficult to organize your workday at the outset. You can visit webminershandbook.com (the link is in the author’s box below) where you will find a daily checklist tool that you can use to help organize your day and stay on track.

As you begin preparation, ideas will begin to emerge as you need marketing or technical subject matter for articles and videos. The idea is to always give value as you go. You might find that you need to do some reading to research your online marketing project. Some of this reading will be “how to”stuff and some will be for “personal development”. You’ll find a wealth of material for articles and videos during this stage.

A bit of advice is necessary here. If you are brand new or your marketing skills are a little rusty, find a company that will help you bone up. The best net businesses have the best training systems. Do a little on the job training at a top marketing company online. On the job training will cost you a little money, but there is no better online internet marketing education than the actual marketplace.

In summary, get a little web marketing education before you start. Make sure you don’t bite off more than you can chew, but get as much free information about web marketing strategy as you can before you spend your money. Then get yourself organized and find a company that has a community of network marketers at their own forum. You will need a place to get answers to questions that will help you get your project off the ground. Good Luck!

About the Author

John Lee lives in Virginia with his wife and their two boys. Interests include family, sports and web marketing. He is working on two projects;
SuccessRightNow.biz and Global Affiliate Network. Download your free ebook at WebMinersHandbook.com. Email comments to globalmarketworx@gmail.com.

Making Money At Home Online- How Can You Make Money At Home Online

Sunday, January 29th, 2012

The internet is a wonderful place that never sleeps, millions if not billions of people are connected through this vast electronic super highway, and would you believe that by all estimates the numbers are only going to continue to grow. There are still opportunities for making income from the internet; actually, there are new opportunities every day. If you are looking to make money online, the good news is that there is something for everyone.

Create An Ebook

Is there something you know how to do very well? You could be a fantastic singer, cook or poet; you can make money by creating a book pertaining to your talent. People are always looking for new and improved ways to do things; and will snatch up these information products in a hurry. Do not stop with one product, create an internet presence, build a web site and give free information and tools. Take a long term approach. Once you strike the right niche, your result will explode.

Discover 10 Ways To Make Money At Home Online Today!

Become An Affiliate

If you would rather not create your own product, you can sell someone else’s. Also called affiliate marketing, this is like reseller or consignment shops in a traditional business world. In a normal affiliate program, all you need to do is to drive traffic to the merchant. You do not have to sell it, guarantee it or ship it. Select a good merchant who perform all of these operations.

Make Money By Writing

Maybe creating links, websites and driving traffic are not really your cup of tea, but you can write like nobody’s business. You can earn a great income by creating content for others who are building web sites. It is easy to write for the web, just a little basic English knowledge and a willingness to start. There are many places online where you can find people looking for freelance writers, just be sure and take the time to build a small portfolio of your work, as clients like to know what they are getting.

Selling Photographs

There are a lot of website marketing online and a huge demand for pictures is created. When you taken some photographs, you can sell them online to websites, example istockphoto.com. You can make quite a bit of income if any of your photographs become popular.

Using eBay To Make Money Online

You must have heard of and even done some selling on eBay before. This is a fantastic method to earn some fast money; but, you must increase your success by first educating yourself. Set up your account and sell some items from around the house, while you learn what is hot and what is not. Once you discover the product you want to sell, buy wholesale and goes big. If you can, try to build multiple streams of income by repeating the same tactics.

These are many ways you can earn massive income from the internet. You may have other quirky ideas which could become a big hit. With a little guidance and some persistence, your internet fortunes will come very soon.

Check Out 10 Ways To Make Money At Home Online Today?

Join my FREE Email Course now and learn about the Best Affiliate Make Money Program.

About the Author

A place that never sleeps in the internet, almost half the world population is connected through this super electronic web, and its population continue to grows everyday. The great thing is that opportunities for making money from the internet exist everywhere; and every day, new ones arises. If you are looking to make money online, the good news is that there is something for everyone.

Should You Start a Retail Business, Stay with Retail Management or Look at a Star Business Online?

Friday, January 27th, 2012

If, like myself, you have a career based in the retail business sector you will know how difficult the last couple of years have been to create any sort of growth. Many retail companies have not survived the recession. I have seen so many small and large businesses fall over once the sales started to drop. You may be thinking that because of your experience in this area that it is wise to continue on your career path and to either continue with a position in retail management or to really challenge yourself and take the plunge into owning your own enterprise.

I have done both. I spent years in retail management before starting a specialist retail store. Both options have their own set of challenges. I will touch on these in this article before introducing an option that you may not have even thought about.

Let’s say you decide to stay in the retail management career.
Okay. You are working for someone else, you are answerable to them, you have to adhere to the rules, and the budget that they set for you. There may be certain operational procedures that you disagree with but what can you do?
They will set how much you can earn and if you are really lucky you will get to negotiate for an increase annually.
You will have to work unsociable hours including weekends that will take you away from your family or your interests.
You will have to deal with staffing issues including days off sick, leave, personality clashes and all manner of other crises.
You will have to commute to and from your retail store rain or shine in rush hour or late at night.

What about starting your own retail business then?
You will have to negotiate a lease which you are responsible for even if you are no longer trading in the future. You will have to buy inventory to fill the store. You deal with insurance, utilities, legal costs, suppliers and reps. You have all of the staffing issues already covered. You ride the roller-coaster of good sales days followed by the frighteningly quiet days. You pay yourself a pittance and tell yourself that this is just a short term thing and you will be making much more when the shop starts performing. You agonize whenever the council decides to dig up the road outside or the weather is horrific or a major sporting event is on that kills your foot traffic.

Think now if you had your own star business online! Think how that would eliminate many of the really bad elements that come with working in the retail industry.

You would need a computer and a phone.
No inventory.
No leases.
No massive setup costs.
No expensive branding.
No staff to employ.
No clock to work to.
No one but yourself to tell you what to do.
No commuting.
No difficult customers.

Right! I made the move to one of the fastest growing global industries a while back after researching the many, many business opportunities online. The great thing is there is no recession on the internet. A billion and a half people are now online and because of the incredible advances in the technology the dream of working for yourself from your home is more easy to attain than you probably realise. And you can run your business from anywhere in the world!

You will need to find a business with integrity. A business that has a training system and marketing system that will give you the full support necessary to achieve your maximum potential. It should have a culture of community where those that are already successful help the new business owners to use the system to reach the same level. It should have a compensation plan that pays large up front commissions and healthy residual payments. It should be led by a team of entrepreneurs who actually care that you succeed with their system.

I have found a powerful marketing system that ticks all the right boxes. If you would like to find out more visit http://www.roadmapforwealth.com/?t=goart6 to meet Jay who is one of the entrepreneurs who developed the system.

About the Author

Mike Morgan is a successful internet entrepreneur, mentor, business coach and marketing strategist who runs his business from his home at Muriwai Beach in New Zealand. Mike works with a team of top global entrepreneurs who have developed a powerful business system which is producing incredible results for those who use it. Find out more about this system at http://www.roadmapforwealth.com/?t=goart7

Singapore EntrePass visa

Thursday, January 26th, 2012

The Singapore Entrepreneur Pass is a work visa designed for foreign entrepreneurs who wish to start a Singapore private limited company and be actively involved in the company operation, but are unable to qualify under the normal Employment Pass criteria due to lack of good education.

The EntrePass allows successful applicants’ families to live in Singapore. Dependant passes granted to the immediate family members allow them to live work and study in Singapore.

The proposed business venture must not be engaged in illegal activities. In addition, businesses not of an entrepreneurial nature (e.g. coffee shops/hawker centres/food courts, foot reflexology/massage parlours, karaoke lounges, money changing/remitting, newspaper vending, geomancy and tuition services etc) will not be considered for an EntrePass.

The EntrePass, with an initial validity period of up to 2 years will be issued upon the submission of a sound business proposal. The EntrePass also allows your immediate family to live in Singapore while you start and grow your business here. With the EntrePass you may leave and re-enter Singapore frequently with ease. It is renewable for as long as the business remains viable.

EntrePass application will be assessed on their economic strengths based on contributions they can make in terms of total business spending and their ability to employ local staff.
Conditions for EntrePass Application:

* Company must be registered as a Private Limited Company
* Applicant to hold at least 30% shareholding in the company
* Company must have at least S$50,000 paid-up-capital
* Company must not be registered for more than six months at the point of EntrePass application.
* EntrePass applicants must submit a proposed Business Plan, which should include the objective or nature of the business, products or services to be offered; marketing strategies, development plans and milestones, projected sales turnover, intended amount of investment and staffing plan.

A comprehensive business plan of not more than ten pages detailing the following:

* Business idea – a short, self-explanatory summary covering the proposed business concept;
* Product/service – the product and service offering;
* Market analysis – the target market in terms of key customers, competition and market growth potential;
* Market plan – how the product/service will be marketed or distributed;
* Operation plan – resources needed to run the business;
* Financial projections – projected sales and net profit before tax for three years and breakeven point;
* Management team – key drivers of the business; and
* Supporting document if any – e.g. licensing agreements, product certifications, endorsements etc.

About the Author

For more information on Singapore EntrePass Visa, please call +65 6534 8607 or visit http://www.asiabizservices.com

What You Need To Know About Online Business Opportunities

Tuesday, January 24th, 2012

If you are searching for online business opportunities then you have landed in the right place. If you are now reading this article you have some intuition that it just might be possible for you to make money online. Online business opportunities abound and you just have to do the foot work required to be successful. The great majority of online business opportunities are usually quite simple, they basically utilize a website that makes money for the owner. The only real work for the owner is to drive interested people to their website which can easily be accomplished with very little or no cost. Online business opportunities, if used correctly, can earn you thousands per month, even while you sleep.
Writing and/or editing work from home is an excellent choice for those with writing, editing and grammar skills. However, there is not a huge amount of skill require to be an internet writer because there are automatic article creating software products available that actually create a complete outline for an article with just a few mouse clicks. Technology is wonderful, is it not?
One very important consideration when choosing to work from home is self-discipline. If you think that being able to work from home is the answer to your dreams, you are probably right, but only if you take the time and effort required to find the right home business. One great way to work from home is starting your own home based business with either a direct sales company or coming up with something of your own. Another great way is to do affiliate marketing where you sell high quality products through a reliable source and make excellent commissions.
Business opportunities through the internet have come a long way in the past few years, and have multiplied several times. Many people actually use this special medium to garner some extra money, whether it is a part-time work or a full time career. If you are looking to set up an e-commerce outlet online, now is an excellent time to do it since there are endless online business opportunities that are still yet to be explored. Internet money making opportunities are virtually endless in our technologically oriented world.
Businesses in general have a way of transforming or taking on a life of their own and it is no different with online business opportunities. Many smart individuals have learned that the best way to earn money fast is to begin a business from home. There are many opportunities in home business models and you can pick the business that works best for your own personality, physical limitations and resources.
When you work from home, you not only can earn money fast but you can significantly lower your monthly costs. Many people who have chosen to open a home based business not only earn money fast but are able to have a business that will allow them to do something that they thoroughly enjoy.
If you think that working from home is the answer to your dreams, you are probably right. Be sure to take the time and effort required to find the right home business. The ability to work from home is a trend that is here to stay, is very appealing for many people and provides the ability for them to create their own life style while enjoying a life of financial freedom. Take a little time to find something that you feel is just right for you. Follow your intuition, hunches, and good old common sense. It is superbly healthy to have dreams and to be going for them!

About the Author

Dallas Cove is the author. Are you looking for an excellent online, autopilot money making system with an unlimited income potential? You can find one that is top notch by visiting this website: http://DallasWealth1.com

GSM(Global Systems for Mobile)

Monday, January 23rd, 2012

Global System for Mobile: One of the world’s main second generation (2G) digital wireless standards.It is a European standard.
It was developed by CEPT(Conference of European Posts and Telecommunications)

GSM is used in over 170 countries to cover Over 400 GSM network operators,Over 550 million people were subscribers to GSM.GSM as an OSI related model.
GSM uses Gaussian Minimum Shift Keying (GMSK).GSM 900 uses 50 MHz in two 25 MHz bands for up and down links.

GSM functions in three bottom layers of the OSI model :

Physical
Data-Link
Layer 3

Goals of GSM:

It improved spectrum efficiency

It support International roaming

Low-cost mobile sets and base stations

High-quality speech

Compatibility with ISDN and other telephone company services.

Support for new services

GSM Architectures is three broad parts

1. Subcribers carries MOBILE STATION
2. BSS controls
3. Network Subsystems

Acronyms in GSM:

MS : Mobile Station
BTS : Base Transceiver Station
BSC : Base Station Controller
MSC : Mobile-services Switching Center
VLR : Visitor Location Register
HLR : Home Location Register
AUC : Authentication center
EIR : Equipment Identity Register

Global System for Mobile: One of the world’s main second generation (2G) digital wireless standards.It is a European standard.
It was developed by CEPT(Conference of European Posts and Telecommunications)

GSM is used in over 170 countries to cover Over 400 GSM network operators,Over 550 million people were subscribers to GSM.GSM as an OSI related model.
GSM uses Gaussian Minimum Shift Keying (GMSK).GSM 900 uses 50 MHz in two 25 MHz bands for up and down links.

GSM functions in three bottom layers of the OSI model :

Physical
Data-Link
Layer 3

Goals of GSM:

It improved spectrum efficiency

It support International roaming

Low-cost mobile sets and base stations

High-quality speech

Compatibility with ISDN and other telephone company services.

Support for new services

GSM Architectures is three broad parts

1. Subcribers carries MOBILE STATION
2. BSS controls
3. Network Subsystems

Acronyms in GSM:

MS : Mobile Station
BTS : Base Transceiver Station
BSC : Base Station Controller
MSC : Mobile-services Switching Center
VLR : Visitor Location Register
HLR : Home Location Register
AUC : Authentication center
EIR : Equipment Identity Register

About the Author

Written by

Internet Marketing : Toputop.com
Creative Web Design
Branding Agency : Dotndot.com

Which Business Is Right For You?

Monday, January 23rd, 2012

How do you know what is the right business choice for you?  You definitely should not just sign up, and pay for the first opportunity that comes your way, you want to evaluate but you shouldn’t procrastinate and take years making a decision.   Many people take the ‘tire kicker, I’ll eventually get around to going into Internet Marketing, one day, but for now, I’ll just read about it’ approach.

While there are so many business choices out on the internet, and in offline marketing, hundreds, if not thousands, of entrepreneurs plan to start their own home business within the next 12 months, people still make the wrong choices when deciding on what to pursue.

These entrepreneurs, are normally NOT in the roughly 3% of entrepreneurs who succeed, yes only around 3% of entrepreneurs, make any money at all.  To increase your chances at succeeding in your home business, you should know a few things, you actually have to WORK to make money, yes, you need to put in effort, consistent efforts, you will not make money sitting on your ass.  You know those get rich quick schemes? They normally don’t work, should you take my word for it? I don’t know but here is MY story, I’m 17 now, and making internet marketing work for me, when I was 15, I invested $5,000 into a company, that seemed legitimate, but was technically a get rich quick scheme, I won’t name it  but, I didn’t ever see my money again.  Everyone learns from their mistakes, but I would rather you not have to learn from that one, let’s just say that lesson was on me.

Another thing you should do before starting your business, is make sure that you like it, you do not want to be stuck doing something you hate for money, that is probably why you are looking to get into your own home business, so you don’t have to do something you don’t enjoy doing, your day job.  The main reason I pursued my home business online was that I was rarely away from my computer, and I felt the need to capitalize on this, doing something I already love, and then being able to make money from it, what could be better?

When you are joining any business opportunity whether offline or online, you want to make sure that the people you are going into business with have a good track record, know what they are doing and won’t leave you stranded.  So if you are a newbie in the internet marketing world you want to find a mentor ASAP and don’t jump on the boat with new business, even though they could pay off, its not worth the risk on your wallet, and your mindset.

You want to join a business venture that has proven success already, and a business that actually helps you to achieve the goals you want to accomplish instead of being left stranded with a bunch of books and no assistance.  You want to be handed a bunch of resources, and training on how to better utilise each.  You want to be able to copy the already successful methods of traffic generation, and online marketing.  I want you to have a head start, you can just check out the business, and learn more about it below.

About the Author

If you want to find out more follow the link to your Total Wealth Solution or to go to my blog.

How to Choose a Recession Proof Business

Sunday, January 22nd, 2012

Many people are trying to figure out how to choose a recession proof business in today’s economy. They want to know what products they can sell, make money and have their business grow. The key to understanding how to create a successful recession proof business is to understand what a product is and why people need your product.

A product is essentially an answer or solution to a problem. It really does not matter what the product is, it could be anything from a toothbrush to a video on how to train your pet. The most important aspect of a product is whether it will solve a problem. If you have a product that is a solution to a problem someone is trying to solve, then you will be able to create a recession proof business.

Identify the issues people are experiencing. Where are they having the most pain in solving a problem? Once you identify the problem, you determine a solution to resolve that problem. Then you can develop a product and create not only have a recession proof business but one that will grow and become profitable in any economy.

People want their problems solved and they want a viable solution. It could be a matter of convenience. They are not looking for just a great product but a solution to their problems. As a business owner you strive to bring a product to market which will add value and solve problems. Not a product that will create an initial rush to own, but one that will truly add value to the market and solve real problems. This is how you will be able to develop a recession proof business, by providing a solution to a problem.

In today’s economic conditions people are not purchasing luxury items but instead being more conservative with their purchases. They are spending money but the money spent is on products that will solve a problem and make their lives better. They are looking for products which will eliminate or reduce daily worries and solve their problems.

The plan we have has increased by 50% within the last year. We have identified solutions to people’s problems and want to share this information to help others create a recession proof business for themselves and resolve problems for people.

About the Author

Terry Unrau is an expert author and business coach helping people choose a recession proof business.

"Teen Models"

Saturday, January 21st, 2012

Teen Models
Some Tips For Teen Models
Are you between 13 to 24 years old and about 5’7 to 5’10 in height? If you like fashion and is fond of posing then you’re a good candidate to be a model. Teen models are in demand for endorsements and promotions that require the services of the younger breed. Seventeen magazine and even Vogue normally require the services of the younger generation for particular campaigns they will do for their prestigious magazine. This becomes then a good opportunity for virtually unknown teenage models to launch their careers in modeling.
Is There A Need For Teenage Models
There are quite numerous magazines that tackle stuff that teenagers love, teenage life, too fashion. You will see quite a few teenagers consider teen magazines and mimic the fashion they see on these magazines. Fashion perhaps is 1 of the largest parts of a teenager’s life and that is exactly why teen models also play an significant role in the fashion world.
Magazines like Glamour, Elle, Vogue and Cosmo Girl all employ teenagers as models so that they are able to connect to the younger market. This really is perhaps mainly because teens can undoubtedly relate to other teens. There are also various advertising and marketing campaigns that necessitate the vibrancy and energy that only younger models can provide. This really helps augment the advertising and marketing of their product. It may be noted as teenage models should endorse teenage products because it is definitely them that make use of the solution and these goods will play an significant role in their lives.
How To Apply To Become A Model
Teen models who desire to apply for modeling work will find it fairly effortless if they have a great portfolio in hand. These aspiring models just have to submit their portfolio to modeling agencies. They can contact a modeling agency, make an appointment and personally submit their portfolio or submit they portfolio via email or postal mail to agencies that have openings for new models.
In the portfolio these models can select to add other information that may become pertinent to capability clients, like height, age, school along with contact information of the model. Keep in mind that fresh faces are usually welcomed in the fashion market and so applying with fashion agencies along with fashion houses is fairly easy. These teen models just have to have their portfolio in hand.
Applying on-line can be quite easy, as you don’t have to jump from agency to agency just to submit your profile. There are many agencies on-line that may help you propel your career as a model but you do ought to be careful though, child pornography is also rampant in the Internet, so teenagers who desire to become models that use the internet as their stepping stone requirements to ask their parents for assistance, this will certainly support in securing yourself a great modeling agency instead of landing in a adverse one. Together with their parents teen models can search the right modeling agency and can place their unique restrictions when it comes to posing and revealing various body parts.

About the Author

a very humble person and with a strong determination…